Sisterland by Benetton Perfumes
Proximity Barcelona

Creative Director: Carles Alcon
Copy: Anna Soler Chopo
Art Direction: Anna de Mas

"Sisterland" is the new fragrance by Benetton Perfumes. It claims that despite we are all different we can still be friends. You have the rocker friend, the cute friend, the "stop sending me voice messages" friend, the "let's party 24/7" friend. A place where you can enjoy being yourself without worries, surrounded by your soulmates: your friends, your sisters.

Discover Sisterland world here: https://sisterland.benettonfragrances.com/

Working in their concept, spot, social media, and emailings has made me understand the importance of art in the Beauty sector. And I love it!

Video concept:

Spot:

And much more: