I had the opportunity to follow the creative process of the first 360º campaign of Aldi Supermercados: "Lo que vale mucho, cuesta muy poco". Kepping the same concept and its daring and ironic speech, I worked in the creation and art direction of the digital campaign, which is still in progress.
This consisted in banner campaign and a landing in the supermarket website where the user could see all the stories that were on TV and social networks - and more suprises that are about to come.
Creative Director: Maite Carrillo
Copywritting: Driss Abrouk
Art Direction: Anna de Mas, Pedro Bellido