"Els Magnífics" (The Amazing ones) is a photography brand (by Ariadna) whose objective is to show the relation between people and their pets. The aim of the redesign of the logotype was to look for a kind and trendy way to maintain the essence of a figure that represents a "special, unique and amazing pet" that have their clients.
The solution was a dinosaur as an amazing and charismatic animal avoiding to distinguish between a cat and a dog. It also was created an own typography and an icon that reminds an earish pet head.
However, nowadays "Els Magnífics" is using another logotype.