Verano cargando (ALDI Weekly magazine)
The Backroom

There are few weeks left for holidays. In ALDI Summer is loading, so we created a weekly magazine inspired in classic arcade videogames to explain to the consumer how easy is to win level by level and arrive to our desired holidays with the help of this Supermarket products.

Moreover, we integrated the 'pixel' in the photography using pieces of 'hama' and avoiding illustration.

Creative Director: Maite Carrillo
Copywritting: Janira Mateos 
Art Direction: Anna de Mas
Photography: Cristina Reche, Pere Pascual, Enrique Menosi
Retoque: Baruc López, Felipe de SanPedro