Amaxofobia
ŠKODA

Global Creative Director: Eva Santos, Ramón Caba.
Creative Director: Ramón Caba.
Creative Team: Anna de Mas, Laia Prades, Laura Cuni, Anna Soler.
Production: Mamma Team

Realization: Galder Gaztelu-Urrutia

The best stories start in a car. Unfortunately, for some people they are terror stories.

Škoda takes advantage of Halloween and presents the name of an unknown phobia that the 7% of drivers suffer: Amaxofobia, the extreme fear of driving. The parking is a dark cave, the car is the monster.

We also did some prints and a landing who let people ask for a driving course (by Fundación CEA) for overcoming fear and start driving again. We received +1000 requests in less than 24 hours.