Cities made of dreams
Smartcity Expo World Congress

Creative Director: Carles Alcon.
Creative Team: Anna de Mas, Laura Cuni.
3D: David Elosegui

"Cities made of dreams" was the motto we created for Smartcity Expo World Congress 2019 celebrated in Fira Barcelona. An oniric world that turns the impossible things into reality, just as the Expo objective: Improve our Future Cities. 

For communicate this we used the impossible geometry to transform the old plain geometrical logo into a 3D escher polygon formation. Besides, we turned the real visual into an "impossible" 3D city (having the Monument Valley game as an obvious reference).

Here there are the main pieces (video, logo, print, fair scenario) but we did multiple online and offline applications playing with the polygons and colors.

 

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