Creative Director: Ferran Lafuente
Copy: Laura Cuni
Art Direction: Anna de Mas, Laia Prades, David Bartolomé
Veet wanted to show how his new Easy-Gelwax wax bands allowed people to have hairless skin for 28 days. We invited the influencer Lola Lolita, who loves to dance on social media, face a challenge: Learn to dance urban fusion before her hair grows. So we did a branded content campaign called #28DíasDeSuavidad (#28DaysOfSmoothness).
We recorded its evolution with the choreographer Kenya Sauer and finally we made a videoclip. Her followers were able to follow the challenge from their social networks and it was a success.