"Vallas incívicas" (Incivious billboards) is the first Outdoor campaign created for being interfered by urban artists. Advertising saturation in big cities is one of the main causes for the decrease of impact and effectiveness of outdoor ads. Moreover, graffitis, drawings or other "vandalisms" are used to be seen in billboards and ads. Paradoxically, this drawings make the ads more visible for the passersby. So, we decided to take advantage of this to announce the release of the new Škoda Karoq, favoring its design and rejuvenation of the brand.